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Wednesday, August 21 • 15:15 - 15:30
Building more inclusive games - insights from female players

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Across the world, gaming is becoming an important part of many women’s daily schedule, life and identity. Nowadays they account for nearly half of mobile players and enjoy a variety of game genres, still very few are willing to identify as ‘gamers’ or feel they belong in the gaming community. The gaming industry stands in front of a major opportunity to make gaming more inclusive so that all players can feel represented and engaged. This talk provides Google Play’s latest insights on the unmet gaming needs of female players and brings inspiration how to make gaming more diverse and inclusive to all players out there.

avatar for Tamzin Taylor

Tamzin Taylor

Head of Business Development, Apps and Games, Western Europe, Google Play
Tamzin Taylor leads the Apps & Games Business Development team at Google Play in Western Europe. Her team helps apps and games businesses to find success on Android and Google Play. Prior to joining the Google Play team, Tamzin was the Head of Android Partnerships, Oceania. Pre-Google... Read More →

Wednesday August 21, 2019 15:15 - 15:30 CEST
Track 3: Living with Games